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By: TSEG | Aug 23, 2013

The Cloud Moves Up

Cloud[8]Sixteen, Inc., got its start as TSEG (TSEG), a Search Engine Optimization company that our CEO and CTO ran out of their homes before making the company’s first move into a 500 sf office space in Westlake. After outgrowing that space, the company moved to a four-roomed, 1,000 sf office downtown next to the Driscoll Hotel. In...

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By: TSEG | Jul 15, 2013

The Cloud Plays Billiards

Eight members of the Cloud family walked into Slick Willie’s pool hall as a team with heads held high. That particular night, they did not leave in quite the same spirits. Aaron Dillon, Ngage Operations Manager, had experience in Pool League Play from years previous and decided to collect seven other members from Cloud [8]...

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By: TSEG | Jul 8, 2013

SEO Toolkit Spotlight: Majestic SEO

Here at TSEG, we take pride in our agility; we’re quick to execute client requests and responsive to Google algorithm updates, all while managing our daily tasks. As a player in the tech and web game, having an edge up on our competition is always important. And we would not be able to maintain our...

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By: TSEG | Jul 3, 2013

Google Hits June With A Heat Wave

Ever since Matt Cutts, Google’s head engineer in charge of web-spam released a video in May about what to expect in the next few months in terms of SEO, there have been noticeable fluctuations in the search results for many website owners. The MozCast Google weather tracker is a tool designed by the highly regarded...

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By: TSEG | Jul 1, 2013

Google Announces Local Carousel Display

Over the years, Google has continually updated the layout of search results. On June 18th, Google announced they were rolling out an interactive carousel of local results “for local dining, nightlife, hotels, and other attractions on desktop” that will be featured at the top of the page. Below is an example of the new Local...

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By: TSEG | Jun 24, 2013

Design With Intent: Tracking Eye Movements with Heat Maps

Since the idea of the internet and websites first caught on around 1989, marketers and designers have been studying intently to find the best way to leverage consumer interaction. Just like in traditional marketing, a great deal of research is conducted with the intent of discovering how web users engage with the information on any...

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By: TSEG | May 20, 2013

Preparing for Penguin 2.0

We have been through 5 major Google algorithm updates in the last 6 years and dozens of minor updates. Google recently stated that “We make over 500 changes to our algorithms a year, so there will always be fluctuations in our rankings in addition to normal crawling and indexing.” Additionally, SEOMoz reports that there have...

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By: TSEG | Mar 18, 2013

Google Chairman’s Predictions Hint at AuthorRank

Excerpts from an upcoming book by Google Chairman Eric Schmidt were published by The Wall Street Journal last week. In the article, Schmidt laid out his seven predictions for the future of the digital age, but for marketers one sentence stood out from the rest: “Within search results, information tied to verified online profiles will...

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By: TSEG | Mar 4, 2013

A Smarter Way To Manage Content

Years ago, we made a conscious choice to transition our sites away from ASP/ .NET and embrace  WordPress as a standard across all of our client sites.  The ease of use and flexibility that are inherent with that CMS made the decision a no-brainer.  Now, our content team is able to update sites in a...

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By: TSEG | Feb 28, 2013

From Page Rank to Author Rank: the Changing Landscape of SEO

At the annual Search Engine Strategies conference in London last week, Searchmetrics founder Marcus Tober lead a session on “Meaningful SEO Metrics.” In the presentation, Tober tackled a variety of topics including the move from page rank to author rank in the future of SEO. The presentation began with Tober explaining the importance of the...

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