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Bing Attacks Google Shopper in New Ad Campaign

Bing Attacks Google Shopper in New Ad Campaign

Microsoft launched a holiday themed ad campaign attacking Google on Thursday. The smear campaign is aimed at online shoppers and promotes Microsoft’s Bing search engine over Google’s for holiday bargain hunting. The “Scroogle” campaign, as it’s known, focuses on Shopper, Google’s product search engine. With the tag line “Don’t get Scroogled,” Microsoft hopes to bring […]


Possible Settlement Between FTC, Google

A settlement may be in the works between Google and the Federal Trade Commission. Google chairman Eric Schmidt is said to be negotiating a deal that would end nearly two years of investigation by the FTC into the company’s alleged monopoly. Larry Page, Google’s Chief Executive Officer, is trying to persuade the FTC that any […]


Purchase web content with Google Wallet

As reported by CNET, Google is experimenting with using micropayments for individual articles and other content on the internet.  Micropayments have been an idea for purchasing web content for a long time, but no one has ever used it effectively. Users will be able to pay for internet content using Google Wallet.  The idea is […]


Google overtakes Microsoft to become 2nd most valuable tech company

On Monday, Google Inc. surpassed Microsoft Corp. to become the world’s second-largest technology company behind Apple.  The Washington Post reports that Google’s stock rose 0.7% to $759.98 for a market capitalization of about $249.2 billion. Microsoft, however, dropped 0.3% to $29.67 a share, for a market capitalization of about a $248.7 billion. One of the […]


Google Stock Price Reaches All-Time High

As reported by CNN, Google’s stock hit a record high of $750.04 in late trading Monday.  The stock reached $747.84 around noon Eastern Time, passing a previous all-time high set in November 2007 of $747.24.  During the economic crisis in 2009, Google’s shares traded below $300 and investors worried that Google had peaked. Today, Google […]


22% of Web Content Now Consumed on Mobile Devices

As reported by Pando Daily, adtech company Kontera has said that smartphones and tablets now account for 22% of all web traffic. That number is expected to reach 27% by January, 2013. Web traffic accessed through these devices has gone up 430% in year to year growth in the United States. The statistics are based […]


Google to overtake Facebook in Display Advertising

According to research firm eMarketer, Google is likely to exceed Facebook in selling online display ads in the United States.  Google is expected to have a 15.4% share of the U.S. market. eMarketer said  Google is projected to make $2.31 billion in revenue from online display ads. These are more profitable than the text-based ads […]


Microsoft’s new “Bing it on” marketing campaign challenges Google

As reported by tech-news website The Droid Guy, Microsoft is adopting the methods of the Pepsi Challenge in their new “Bing it on” challenge against the Google search engine. The challenge pits Bing up against Google in a side-by-side comparison (with the brand names removed) to see which service provides better and more relevant search […]


Google’s “I’m Feeling Lucky” button has received a remodeling

Google has taken its famous “I’m Feeling Lucky” button, which takes you directly to the top search result, and has turned it into a scrolling advertisement for Google services, projects, and games. With the additions of toolbar search and Google Instant, it has become a rarely used feature. Now, if you go to the Google […]


Google Purchases Frommer’s – is this a trend that will continue?

As reported by Amir Efrati and Jeffrey Trachtenberg on wsj.com, Google has purchased Frommer’s travel-guides for $25 million.  Along with its purchases of ITA software and Zagat, Google has now acquired three major travel related information brands.  The Frommer purchase will put Google in a position to further capitalize the 2 to 3 billion dollars […]