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From Visitor to Customer: 4 Tips for Improving Conversion

From Visitor to Customer: 4 Tips for Improving Conversion

It surprises me that there are websites out there that do not consider and incorporate conversion into the fabric of the design. It’s one thing to have a website that is pretty. It’s another thing to have a website that subtly persuades people to read, click, and buy (or submit contact information through a form). […]


Increases in Mobile Traffic: A Look at the Past 3 Years

Last week, I read an article from a marketer who pointed to a 243% increase in mobile traffic among his clients over the past 2 years. I was a bit shocked by the number… it seemed high. And while traffic can differ industry to industry, and even client to client, for a number of reasons, […]


Cloud[8]Sixteen, Inc. ranks #9 for Marketing Companies on the Austin Business Journal’s 2014 Book of Lists

    The entire team at The Search Engine Guys (A Division of Cloud[8]Sixteen, Inc.) is proud to announce our inclusion on the Austin Business Journal’s list of Best Advertising and Marketing agencies in Austin, published in their annual Book of Lists. This year, the publication ranked our parent company, Cloud[8]Sixteen, Inc., #9 for Marketing and […]


3rd Party Reviews In Google Adwords

After 4 months of Beta testing, Google has released Review Extensions to the full population of Adwords advertisers. Review Extensions will display 3rd party reviews underneath an advertiser’s ad, hopefully lending both security and confidence to the product or service. This should help advertisers a great deal by confirming to users that the product or […]


Yelp! I Need Somebody

Since the website Yelp (www.yelp.com) was relaunched in February of 2005 with a decided focus on providing user reviews of businesses and professionals, the site has become one of the most frequently visited sites on the web, as people look to the reviews provided by others in their communities before going to a new mechanic, […]


The Cloud Moves Up

Cloud[8]Sixteen, Inc., got its start as The Search Engine Guys (TSEG), a Search Engine Optimization company that our CEO and CTO ran out of their homes before making the company’s first move into a 500 sf office space in Westlake. After outgrowing that space, the company moved to a four-roomed, 1,000 sf office downtown next to the […]


The Cloud Plays Billiards

Eight members of the Cloud family walked into Slick Willie’s pool hall as a team with heads held high. That particular night, they did not leave in quite the same spirits. Aaron Dillon, Ngage Operations Manager, had experience in Pool League Play from years previous and decided to collect seven other members from Cloud [8] […]


Google Hits June With A Heat Wave

Ever since Matt Cutts, Google’s head engineer in charge of web-spam released a video in May about what to expect in the next few months in terms of SEO, there have been noticeable fluctuations in the search results for many website owners. The MozCast Google weather tracker is a tool designed by the highly regarded […]


Google Announces Local Carousel Display

Over the years, Google has continually updated the layout of search results. On June 18th, Google announced they were rolling out an interactive carousel of local results “for local dining, nightlife, hotels, and other attractions on desktop” that will be featured at the top of the page. Below is an example of the new Local […]


Preparing for Penguin 2.0

We have been through 5 major Google algorithm updates in the last 6 years and dozens of minor updates. Google recently stated that “We make over 500 changes to our algorithms a year, so there will always be fluctuations in our rankings in addition to normal crawling and indexing.” Additionally, SEOMoz reports that there have […]