We recently launched a new website for Pete Leehey, a motorcycle accident lawyer in Iowa. He's not your typical personal injury attorney; we might describe him as a biker who just happens to be an award-winning lawyer as well.
But we're pretty proud of the way this site turned out; it really shows the impact that customized design and custom photography can have when properly executed. Definitely not a stock website in any sense of the word.
Check the site out www.iowamotorcycleaccidents.com.
Want a site like Pete's? Give The Search Engine Guys a call at (512) 394-7234.
When’s the last time you looked at your website and asked yourself: “What message am I trying to convey? What is the first impression I want to create? Who’s my target audience?”
Anyone in the marketing business understands the importance of a focused, target-specific, and clear message. When an advertising agency designs a marketing campaign for its clients, they spend hours coming up with the core message of the campaign, because they know that this message will form the basis for every commercial, every billboard, and every slogan.
Website design is no different. Every aspect of a good site – a site that translates into new business for you – must be designed with a specific goal in mind. In other words, for a site to be truly effective, both in terms of conversion efficiency and in terms of SEO-friendliness, it must be unique to your needs and your audience.
Uniqueness in marketing…seems painfully obvious, doesn’t it?
Yet this “painfully obvious” fact seems to be ignored by many websites, especially when it comes to written content. Stock content is probably one of the worst things you can put on a site; not only does it detract from SEO value, but it also creates a bad impression on site visitors.
Even “semi-stock” content needs to go. I understand the allure of this kind of canned content; when a search engine optimization firm handles dozens, hundreds, or even thousands of websites, it’s very tempting to re-use snippets of content, especially for repetitive sections (such as the “Call us if you need our services…etc. etc.). A subtler, but just as insidious problem is the tendency to fall into a “message rut” across pieces of content or even between sites. The theme of each site should be unique; one personal injury attorney may emphasize ‘justice,’ while another might emphasize ‘compassion’ – using the same type of content for both sites is inefficient and ineffective.
Want to learn more about targeted content development? Call The Search Engine Guys at (512) 394-7234.
It’s shocking, really, how many outdated, dysfunctional, and cheap-looking websites are floating around the internet these days. It’s even more shocking that many of these websites belong to some of the most respectable firms and professional companies in the country.
These firms, who probably spend thousands of dollars on beautiful print advertisements and impeccable office decor, are strangely reluctant to invest in search engine optimization (SEO), website design, or other forms of internet marketing.
We can only ask: “Why?”
Today, more and more people are turning to the internet to find goods and services of all kinds. Consumers, particularly those under the age of 50, are far more likely to use an online search engine than to use the yellowpages. Yet many companies would rather buy a full-page ad in the phone book than invest in a new website. We can only imagine how many potential clients and customers are slipping through their fingers.
Where are your advertising dollars going?
Want to learn more about online marketing? Call The Search Engine Guys at (512) 394-7234.