Austin Search Engine Optimization

What exactly is Search Engine Optimization?

Search Engine Optimization commonly referred to as SEO is the process of creating and sustaining a "healthy website." We often compare the process of search engine optimization to the challenge we all face with our individual health and wellness. You don't need to be Lance Armstrong or Steven Hawking to experience the physical laws of the universe: as they apply to our own bodies. Without routine exercise our bodies atrophy. We lose strength, flexibility and stamina – not to mention the mental / psychological regression.

Similar laws govern how Search Engines such as Google, Yahoo and MSN order websites within the "internet universe." Search engine optimization is the process of implementing a healthy routine for a website. Without search engine optimization, websites atrophy and lose rank and relevancy with search engines.

At the Search Engine Guys we implement an ongoing process designed to create and sustain naturally healthy websites. Our process is proprietary and derived from decades of experience, proven, completely legal, ethical and sustainable "white-hat" industry tactics.

Which is to say, we practice "natural health" tactics that stem out of hard work and diligence. No gimmicks. There are SEO companies that take a less natural approach to health—kind of the human growth hormone, "cream" and "clear" approach to performance; known within the industry as "black-hat" practices.

Google First

Google currently receives between 70% – 80% of all searches on the internet (depending on what study you reference) Yahoo and Live (formally MSN) compete for remaining marketshare. Our priority at the Search Engine Guys is to optimize our clients websites for Google first. Generally it is far more difficult to obtain first page placement on Google than on Yahoo or MSN and therefore page rank on Google is much more valuable.

Natural Search Engine Optimization - NSEO

We are EXPERTS at NSEO (Natural Search Engine Optimization). Since we are the experts we know we can not serve too many clients in one area. After all there are only 10 open "natural" positions for Google, Yahoo & MSN on the first page (which is the only page that counts). Google is the most dominate search engine and we work hard to try to determine how their algorithms work. We only work with one company per business type per major metropolitan area.