Search Engine Friendly
This is pretty plain and simple. SEO experts have performed case study after case study that show that Google ranks sites that use WordPress higher than those built on other platforms. The reason for this is because the WordPress framework makes it easier for Google to crawl and index the pages on the site. The easier you make it for the bots to crawl your pages, the better off you will be.
The adaptability of WordPress sites cannot be overlooked. WordPress is flexible enough to accommodate any plugin, extension, or update you need. There is no easier way to update your site compared to other platforms. Whether you are a small business, e-commerce, or personal blog site, WordPress has the ability to adapt whatever you need.
Google penalizes sites that aren’t mobile-friendly by displaying them lower in their results. With WordPress, you don’t have to overhaul your entire site to make it accessible on tablets and smartphones, since most themes are automatically responsive. WordPress also has an option for websites to be viewed in “mobile view” for themes that aren’t responsive.
Whatever the focus of your site is (commercial or personal), it doesn’t cost a penny even when your traffic increases. Any update you need to the site can be done by you or your developer without any additional WordPress publishing costs.
WordPress has the ability to integrate with popular third-party platforms to help make the site more efficient. There are plugins that you can use for just about anything you can think of that would be useful for a site. WordPress can integrate with just about anything out there, which makes it invaluable for publishers in any industry!