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By: TSEG | Aug 15, 2018

Are these valuable leads? Why communication is key to optimizing PPC campaigns

What do you define as a conversion? A conversion, in internet marketing, occurs when a visitor on a website completes a desired goal, such as filling out a contact form, calling the phone number, or engaging in an online chat platform. That is the simple way to look at a conversion. On the other end...

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By: Chris Massaro | Aug 13, 2018

How Effective are Google Ads?

Spending money to advertise on Google is not cheap, so it’s a smart question for any business to ask how effective paid search marketing is in 2018. Have browsing habits evolved? Do people still click on ads? In a 2017 study of Google users, 60% of participants responded that they will click on any result...

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