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Google Stock Price Reaches All-Time High

As reported by CNN, Google’s stock hit a record high of $750.04 in late trading Monday.  The stock reached $747.84 around noon Eastern Time, passing a previous all-time high set in November 2007 of $747.24.  During the economic crisis in 2009, Google’s shares traded below $300 and investors worried that Google had peaked.

Today, Google continues to provide the most dominant search engine with over 65% of search traffic according to published studies (though our data suggests as high as 80%).  Google has also ventured into dozens of additional niches including: Android (software for mobile phones), Google Maps, Google Apps (cloud based tools for business), display advertising and Google+ (a social network that competes with Facebook).  Google generated $38 billion in revenue last year alone.  Not bad for a company that supposedly peaked in 2009!


22% of Web Content Now Consumed on Mobile Devices

As reported by Pando Daily, adtech company Kontera has said that smartphones and tablets now account for 22% of all web traffic.

That number is expected to reach 27% by January, 2013. Web traffic accessed through these devices has gone up 430% in year to year growth in the United States. The statistics are based on data from Kontera’s 15,000+ publishing partners. Kontera also released information showing how much each device is used for different sub-topics. For example, Android leads in the automotive and sports categories but iPhone and iPad win out in dining and health.

Internally among 250+ websites that we manage at TSEG – we see mobile usage range from 3% to 21%.


Google to overtake Facebook in Display Advertising

According to research firm eMarketer, Google is likely to exceed Facebook in selling online display ads in the United States.  Google is expected to have a 15.4% share of the U.S. market. eMarketer said  Google is projected to make $2.31 billion in revenue from online display ads. These are more profitable than the text-based ads that appear next to search results and account for the bulk of Google’s revenue.

This lead in online display ad marks a historic day for Google. This is the first time ever that it will be the leader in three different modes of online advertising: display ads, web-search ads, and mobile ads.

eMarketer calculates that Facebook will hold 14.4% of the market this year with $2.16 billion in U.S. revenue. Back in February, eMarketer predicted that Facebook would be on top with 16.8% of the market and Google with 16.5%.

 

 

(Graph from The Wall Street Journal)

eMarketer estimates that the display ad market to grow 21.5% to almost $15 billion in the U.S. this year, compared to last year’s $12.3 billion. Collectively, Google and Facebook will have nearly 30% of this year’s display ad revenue. In the year 2014, eMarketer predicts the two companies to have 37% of the market.

Google continues to make it easy for advertisers to use one source for all of their online marketing needs, via traditional desktop Adwords, Mobile adwords, display ads and re-marketing – both within their search network and on thousands of partner websites within Google’s content /display network.

Contact us at The Search Engine Guys if you would like to explore options for PPC advertising on Google’s network.


Microsoft’s new “Bing it on” marketing campaign challenges Google

As reported by tech-news website The Droid Guy, Microsoft is adopting the methods of the Pepsi Challenge in their new “Bing it on” challenge against the Google search engine. The challenge pits Bing up against Google in a side-by-side comparison (with the brand names removed) to see which service provides better and more relevant search results.

According to an independent study that sampled nearly 1000 people across the United States for 10 rounds, users preferred Bing to Google almost 2:1. Out of the total amount polled, 57.4% chose Bing, 30.2% chose Google, and 12.4% were split. On Bing’s site, there are only 5 rounds.

Find out what you prefer at http://www.bingiton.com/


Google’s “I’m Feeling Lucky” button has received a remodeling

Google has taken its famous “I’m Feeling Lucky” button, which takes you directly to the top search result, and has turned it into a scrolling advertisement for Google services, projects, and games. With the additions of toolbar search and Google Instant, it has become a rarely used feature. Now, if you go to the Google homepage and hover your mouse over the “I’m Feeling Lucky” button, it spins to different emotions. Don’t like the emotion it gives you? Move your mouse away and hover over it again.

The “I’m Feeling Puzzled” button brings you to a Google trivia search game called “a Google a day”. “I’m Feeling Trendy” brings you to Google’s “hot searches” page. “I’m Feeling Wonderful” brings you to the World Wonders Project, which allows you to view wonders of the world from Google Street View. “I’m Feeling Hungry” brings you to a search of your local restaurants. There’s more but I don’t want to ruin the surprise.

The old feature hasn’t officially disappeared, though. When you start typing your inquiry on Google Instant, the autocomplete suggestions drop down below the search bar. If you place your mouse over one of the suggestions, an “I’m Feeling Lucky” link will appear to the right. Clicking it will work just as the old one did.

Forgotten, but not gone.

 

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