Content and Site Structure
Correctly structuring website content/pages is just as important as having content in the first place. While search engines can easily crawl content, regardless of where it is located, the same cannot be said of human visitors. If your website isn’t easy to navigate, and if information and resources aren’t easily accessible, many site visitors won’t be encouraged to stay on your website for very long. A short visit means a shallower impression and a lower chance of you getting new business.
A website should be designed to draw the visitor in by offering
information and services relevant to their needs. A hierarchical
page-subpage structure is one great place to start, though there are,
of course, other viable options.
Recently, we decided to go back and do some reorganizing and rewriting on the website content for our Chicago personal injury lawyers, Friedman & Bonebrake. We expect the revamped site to appeal better to site traffic and search engines alike.
The Search Engine Guys handles SEO campaigns for law firms and businesses across the country. We operate on a unique exclusive partnership system, and are proud to say that our track record can speak for itself. Give us at a call at (512) 806-7955 to learn more about what we do.